As the head of the company UGRAN - Natural Stone Manufacturer from Ukraine, which specializes in the production of granite for large construction projects and dealers in stone processing and only works in the B2B market, I understand the challenges that come with selling in a downturned economy and war, as stated in the Harvard Business Review article https://lnkd.in/ds8xk3wb. However, as the article also suggests, I believe that these challenges present opportunities for growth and success.
One example of this is a recent project we completed for a large construction company, similarly to how the article states that "when seller offerings are strong relative to competition, and a customer is poised to do well in a slowing economy (for example, banks often benefit as interest rates climb), the answer is to double down and look for opportunities to grow." Our team was able to provide them with high quality granite at a competitive price, understanding the major pains of the decision-making group and as a result we were able to cement a long-term partnership with them that has already continued since early 2023, a rarity in the natural stone market in winter conditions.
To adapt to the current environment, we are focusing on understanding the needs and priorities of our clients and tailoring our approach accordingly. We are also identifying new opportunities and expanding our reach to increase market share, as the article states that "sellers can expand their reach and increase market share by aggressively going after new opportunities and customers while looking to drive."
In conclusion, I believe that with a proactive and customized approach, B2B companies can still thrive in a downturned economy and war. This is the approach we take at UGRAN, and we continue to achieve success in the European and American markets.
How do you think a B2B company can increase its share of the global market amid the economic downturn and war in our country?
I believe that these challenges present opportunities for growth and success
Posted 11.01.2023
Reading duration 4 m
To adapt to the current environment, we are focusing on understanding the needs and priorities of our clients and tailoring our approach accordingly.
